What is your personal brand and why is it important?

Have you ever asked yourself “what is my personal brand?” or “how do I develop my personal brand?” I know it can be hard to find the time to create, establish and maintain your own brand when you are knee deep in work projects, family life and general admin.

Your personal brand is important because it reflects you as a person.

People will assume that how you behave online is how you will behave in person. Building your personal brand cannot only be from 9am – 5pm. You are building your personal brand 24 hours a day, in all the areas of your life.

This is why you have to build your personal brand consciously. The more accurate a reflection of you your personal brand is, the more opportunities that suit you will come your way. It is important to be consistent with your personal brand, so it is something that represents you and your values accurately over all of your platforms.

When you are cultivating your personal brand, it is important to see yourself from the outside. Think about how other people, who do not know you as a person will see you. You must describe yourself when building your personal brand. Think about how a friend will describe you as a person.

When you know how others perceive you, you can alter your personal brand so that you can come across more authentically.